The Impact Our Clients Achieved
Real results for companies whose business, R&D, and executive development model we built.
Achieved by one of our client companies during 2025.
Achieved by one of our client companies during 2025.
What Exactly Is Executive R&D Lab?
Executive R&D Lab is a service from True Impact where we help businesses discover and build new income sources inside their existing operations — with no upfront payment and no disruption to their current activities.
We Only Accept Worthy Projects
We only accept projects where we see a real opportunity to build a new revenue source. Not every company is accepted.
Assessment Fees Are Fully Refundable
If the lab fails to discover a buildable opportunity after formal assessment, the assessment fee is refunded in full.
Intellectual Property Protection
Every model developed inside the lab is protected by an IP agreement before its details are delivered to you.
The problem isn't always in the market… sometimes it's in the revenue model
Many companies have customers, services, data, and an operating team — but don't fully benefit from them. Opportunities exist within the business itself, but they're not visible or designed as a sellable model.
Customers Don't Return
Current customers buy only once, and there's no system to bring them back or increase their value.
Commercially Inactive Services
Existing services that haven't been packaged as clear offers and aren't being sold correctly at the right time.
Data Without Decisions
Operational data exists but doesn't convert into profitable decisions or new income sources.
Ideas Without Execution
Many development ideas that stay in meetings and never turn into an operable income model.
Stalled Growth
Revenue is flat despite the existence of assets and resources within the company that can be turned into additional income.
Non-Repeating Customers
No subscription or follow-up system that converts a customer from a one-time purchase to a recurring relationship.
What is Executive R&D Lab?
A commercial R&D unit within True Impact, working as an executive revenue partner for companies. We enter, diagnose, build, and operate — until the revenue actually appears.
We are not a consulting firm that provides reports.
We build actionable revenue models — and only take from the result.
What Will You Get?
Is Executive R&D Right for You?
Executive R&D Lab is not suitable for all companies. We only accept projects where we see a real opportunity to build a new revenue source.
What Types of Opportunities Do We Build?
Building a New Income Source Inside Your Company
We only accept opportunities whose financial impact can be measured.
We don't deliver reports... we build an actionable model.
We add a new revenue source without disrupting your core business.
If we don't find an opportunity worth investing in, we close the study and don't recommend continuing.
Project success is measured by the actual revenue achieved.
We start with a small pilot execution before scaling.
Your Project Journey Inside Executive R&D Lab
Initial Project Assessment
We review your business and verify whether there's an opportunity worth entering the lab. Not every project is accepted.
Revenue Opportunity Approval
If we find a measurable opportunity, we formally approve it and build the execution plan together.
Development & IP Agreement
Before revealing model details, we sign an agreement protecting all parties' rights and the intellectual property of the developed solution.
Build the MVP
We actually implement the model in a limited scope — one branch, one customer segment, or one service. We measure everything.
Measure Results
After operations, we measure revenues, conversion rates, and profitability. Decisions are based on real numbers, not assumptions.
Scale or Stop
If the model succeeds — we expand it to other branches and enter as an operational partner. If not — we stop and extract lessons at minimal cost.
A Model That Shares Risk with You
Project Acceptance
We review first, and only accept projects where we see a real opportunity to build a new revenue source.
Build & Operate the Model
We build and launch the first operational version within a limited scope.
Our Success Is Tied to Results
Part of our return is tied to achieving the agreed revenue — not number of meetings or reports.
Scale With You
If the model proves successful, we scale or transfer the model to your internal team.
Intellectual Property Protection
All models developed inside the lab are protected by a clear agreement.
Each project is determined according to the company's nature, opportunity size, and possible execution speed
How We Protect Both Parties
Same Methodology — Real Results
These are not theoretical case studies. They are models we actually applied and proved their ability to generate revenue from the same existing assets.
Pharmacy Chain
Unified revenue from medicine sales only — repeat customers but without additional offerings
Additional subscription revenue of 38,000 SAR/month from 3 branches in the first 45 days
The model is still working and expandingMedical Center
Sporadic visits with no system to bring customers back for a second visit
Converting 23% of random visits to recurring annual contracts
Average customer value increased from 180 to 1,200 SAR/yearTraining Company
Separate courses without a clear path — customers buy only once
Average revenue per customer increased from 1,200 to 4,800 SAR
Within one Sprint of 60 daysRestaurant Chain
Revenue depends only on visit volume — no secondary income channels
New B2B channel generating 22,000 SAR/month that didn't exist before
Without any investment in additional equipmentServices Company
Separate project contracts — no sustainability or recurring revenue
60% of current clients converted to monthly contracts in the first 45 days
Stable recurring revenue instead of seasonal fluctuationSpecialty Clinic
Long waiting list and unused capacity at certain times
Absorbing 40 additional consultations/week = 24,000 SAR new monthly revenue
Without any additional operating costsWe're Different — And This Difference is Measured by Results
| Criterion | Traditional Consulting | Executive R&D Lab |
|---|---|---|
| Final Output | ✗ Report and recommendations | Documented actual revenue |
| Payment Model | ✗ Fixed upfront fees | Share from results only |
| Duration | ✗ Months of studies | 30–60 day Sprint |
| Execution | ✗ Separate from execution | We start from execution directly |
| Success Measurement | ✗ Hours and meetings count | Actual financial impact |
| Risk | ✗ Entirely on the client | Shared and limited |
At the End of Each Sprint — One of Three Results
A Successful Model Worth Scaling
A new income source that has been tested and proven its ability to scale and repeat.
Opportunity Ruled Out at Minimal Cost
Definitive knowledge that this path is not viable — before making a large investment in it.
A Commercial Asset for Later Development
A promising model that needs deeper building — with a clear roadmap for the next phase.
Start Small — Prove First — Scale After
We don't ask the company to change its core model or disrupt its current operations. The goal is to test a new income source at minimal cost and minimal operational impact.
Limited Scope
One branch, one service, or a specific customer segment
Short Experiment
Clear Sprint with a defined duration and measurable goals
Low Cost
No large budgets before actually proving the opportunity
Clear Measurement
Pre-defined indicators that determine success or stopping
Early Decision
Scale or stop — the decision is built on real numbers
Suitable for companies with existing business and current customers
Priority for profitable or actually operating companies — because the goal is to extract additional revenue from an existing asset, not to rescue a company without a model.
Talk to Our Team
Our team will provide a free analysis of your business and discuss opportunities to turn R&D into real revenue.
Contact Us →